Strategy Products

STRATEGY CHECK LIST

The Web Zeit Strategy Checklist combines technology and marketing expertise in a single, easy-to-use blueprint for successful interactive media products. We review and revise strategy, create a schedule of achievable goals, and develop a step-by-step strategy deployment blueprint.

 

NEW MEDIA AUDIT

A detailed strategic and tactical evaluation, which focuses on communications objectives, user experience, achieving a measurable return-on-investment, industry trends and tactics, as well as low-cost recommendations for marketing and promotion. Each New Media Audit includes:

• Executive Summary
• Integrated Communications Review
• Competitive Analysis
• Industry Briefing
• Comprehensive Site Review
• Marketing and Promotion Recommendations
• ROI Briefing
• Action Plan

 

MARKETING AND VISIBILITY

A new Web site is born every three minutes. How are users going to find yours? We maximize Web sites, so they attract the right audience and achieve greater visibility than the competition. See how it works.

 

COMPETITIVE ANALYSIS

Our competitive analysis combines breakthrough technologies for monitoring Web and banner user demographics and psychographics with the trained qualitative assessment of our in-house researchers. We also conduct soft and hard focus groups, email surveys and online testing.

Here is some of the information we gather for digital marketers:

- Who is going to your site?
- Who is going to the competition?
- What are the demographics of each site?
- What are the most popular pages of each site?
- What are the top referring sites?
- Whose banners, interstitials or sponsored sites are more popular?
- What is the age, gender and household income of each site's audience?
- Is your site more engaging than the competition?