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WHAT IT IS How do you know if your Web site is positively affecting consumer buying habits? Are you selling products via interactive media or confusing your Web audience? Web Zeit's Web Measurement provides research, analysis and trending for products and services on the Internet. Our customized Web measurement tells companies about the users, potential customers, their expectations, the likelihood to buy, comparison shop or look for more information. Most Web sites are able to track users, which gives companies insights into the pages most requested and where users come from. Web Zeit's Web measurement goes beyond the user log, delivering detailed information about users' motivations, needs, expectations, habits and much more. HOW IT WORKS Our survey program draws respondents from a company's Web site and/or a third party site via a banner advertisement. An interactive dialogue box guides them through a series of questions. Our adaptive surveys are self-monitoring to ensure the right questions are asked; respondents can self-select from among several surveys, or effectively disqualify themselves from the survey. We quantify and map responses and deliver a focused analyses. If necessary, we conduct follow up surveys with the same respondents or a new group.
Measurement Goals: •
Who are your customers? Insight: Internet ROI •
Internet ROI is difficult to measure Process: •
Research Goals
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