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Eighty per-cent of Web users have looked for for health information. The healthcare
industry is a $1 trillion industry, and the landscape has changed
and will continue to change because of the Internet. Multiple facets
of the healthcare and pharmaceutical industries are moving online,
from one-to-one communications between pharmaceutical companies
and patients, partners and caregivers, to reorganizations of supply
chains effecting the sale and delivery of healthcare products and
services, to the development of new products and the emergence of
new and redefined markets. The computer has entered the healthcare
system and is shrinking supply chains, linking healthcare system
participants, disintermediating and dismantling the old healthcare
industry and ushering in new ways for Americans to get and stay
healthy.
Our pharmaceutical and healthcare experience encompasses online
strategy, interactive marketing, CD ROM, Web site and database development.
Our clients range from prescription products to over-the-counter
brands to healthcare organizations. We combine in-depth industry
experience with a broad background in the application of design,
marketing and technology to that industry. Our client roster spans
the globe and includes Glaxo SmithKline, Hoffmann-La Roche, Pfizer, JnJ, Kimberly-Clark
and Merck.
CLIENT ROSTER:
Aquafresh: interactive game
American
Association of Health Plans: Internet consulting
Bain
de Soleil: online marketing and banner
advertising
Eisai
Inc.: Internet strategy, site design and development [www.eisai.com]
Frontline
Foundation: Research, site strategy and development [www.frontlinefoundation.org]
Lymerix: Microsite and interactive quiz
Hoffmann-La
Roche: "InterLink"
CD ROM
Merck:
Internet publishing strategy, interactive technology plan
Pfizer:
Intranet development
Pfizer
Consumer Health Care: Internet strategy and online
shopping strategy
Pfizer
Consumer Health Care: online marketing,
promotion and visibility
SmithKline
Beecham: Internet strategy
SmithKline
Beecham: Intranet plan and pilot intranet development
SmithKline
Beecham: Requip, Tums microsite development
SB
HealthCast: Web site development, content
management system, banner
advertising
Unisom:
online marketing and banner
advertising
Startups:
new companies building products and services for tomorrow's health
professional and healthcare consumer.
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