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NEW YORK, NY — August 24, 2000 — Web Zeit has developed a new hub site for the Association for Financial Professionals (AFP). This financial site provides a broad range of services and information for AFP's large, diverse and growing membership, which includes CFOs, treasurers and other financial professionals. The new site at http://www.AFPonline.org, allows users to better handle the complexity of their broadening roles and fosters a sense of community among AFP's membership and strategic partners. The AFP site contains information about the organization, tools such as discussion boards and a member directory, career and job information, news and publications, as well as e-commerce functionality. Strong information architecture, good graphic design, and powerful navigation and search tools make for an intuitive, easy-to-use Web environment. The look and feel of the site supports the association's branding and positioning, and is tailored to user needs and expectations. Web Zeit used extensive Internet research and specific user research from AFP to determine these design requirements. One core benefit of the AFP Web site is the community functionality associated with the online database. Web Zeit developed an online database environment to meet user needs, seamlessly integrating the online Web environment with the organization's existing UniData Database in a robust, scalable Web environment. Web-enabling AFP's legacy database establishes the foundation of a strong community where users can interact in a fast, friendly, virtual environment, buy products and services and update their own information. Web Zeit's strategy and development expertise is helping AFP accomplish its online mission of creating the one-stop hub for financial professionals and enhancing AFP's already rich value bundle of Web-based products. Web Zeit is a New York based Internet strategy firm, specializing in financial, pharmaceutical and startup companies. Web Zeit enables e-businesses, creating and integrating strategy, technology, design, production and online marketing to build successful online businesses. Web Zeit's client roster includes Pfizer, Deloitte Touche Tohmatsu, Chase Manhattan, SmithKline Beecham, Hoffmann-LaRoche and numerous Internet and technology startups. The Association for Financial Professionals in Bethesda, Maryland, formerly the Treasury Management Association, has grown in the past 20 years into a community of more than 14,000 individuals representing a broad spectrum of financial disciplines. AFP turns knowledge into performance by supporting members throughout all stages of their careers with research, continuing education, career development, professional certifications, publications, representation to key legislators and regulators, and the development of industry standards. Click here to visit the AFP Web site.
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