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Peersuasion Featured at EcomXpo October, 2005 World's Biggest Online Only Conference for E-Marketers
Peersuasion was featured in this year's eComXpo. Anthony Schneider, President of Peersuasion, discussed online marketing trends and presented a Peersuasion case study as part of the October 6 session "Wutever! Online Marketing to Teens." The event drew over 4,000 attendees, the largest turnout in its history. Sponsors included Yahoo, Google, Sharper Image, LinkShare and 1-800 Flowers. In a live Web radio question and answer session after the panel presentation, Anthony and the other panelists fielded a range of questions. "It was a great opportunity to discuss a very interesting area of online marketing," Anthony said. "Teens represent a $175 billion market but are famously difficult to reach, especially using traditional marketing channels. The Q & A session allowed to get feedback, which will help us make Peersuasion a better tool for word-of-mouth marketing for teens and other audiences." Peersuasion is a low-cost peer-to-peer marketing platform. Peersuasion clients include Dell Computer, Maytag Corporation, Liz Claiborne, Diamond Trading Company and Oxygen Media. > More on Peersuasion > More on EcomXpo
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