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Peersuasion Makes Ad-Tech Debut July, 2005 Ad-Tech, Chicago, IL
Peersuasion was featured at Ad-Tech in Chicago in July. Peersuasion was one of three companies to present as part of the "Valuing Online/Offline Promotions" panel. Anthony Schneider explained the Peersuasion technology and presented case studies featuring the results of several Peersuasion programs. The presentation was aimed at showcasing promotions that move consumers between online and offline activity. It explained why marketers are turning to online promotions to drive sales and how to manage successful integrated programs. “Peersuasion has been a valuable part of our clients’ integrated marketing programs. We were excited to show the successful results of our promotional programs and how Peersuasion helps our clients achieve their marketing goals both online and offline,” remarked Mr. Schneider. “As many clients turn to online referral, sweepstakes, coupons and promotional programs, the Peersuasion technology provides a lasting, flexible platform for delivering these campaigns.” Peersuasion is a proprietary technology developed by Mass Transmit. Peersuasion clients include Dell Computer, Maytag Corporation, Liz Claiborne, Diamond Trading Company and Oxygen Media. > More on Peersuasion > More on the Ad-Tech Presentation
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