If there's anything the Web has taught those marketers smart enough to pay attention, it's that you've got to adapt technology to people's behavior. If you expect people to adapt to technology, your technology is likely to end up in the nearest landfill

Scott Rosenberg
Salon

Convergence still hasn't happened — but that hasn't stopped industry leaders from believing that it's inevitable. The arrival of broadband has given the convergence bandwagon a new lease on life, despite a continued absence of evidence that people actually want their PCs to behave like TVs or their TVs to be more like PCsÖ In truth, divergence seems a much better word for what is happening today — as Internet content begins to propagate itself onto all sorts of new "platforms" like cell phones and Palm Pilots. The chameleonic power of the Net's protocols seems to be multiplying, rather than reducing, the number of devices we might want to use to work and play online.

Scott Rosenberg
Salon

On the Web, with its unspannable abundance of chaotic and ill-organized information, pointing people to good links is a fundamental service — a combination of giving directions to strangers and sharing one's discoveries with friends. All of which explains why a phenomenon known as the weblog is one of the fastest-growing and most fertile creative areas on the Web today.

Scott Rosenberg
Salon

Before you take any Web obituary seriously, you need to ask whose Web is being memorialized: The investor's bonanza? The direct-marketer's paradise? The libertarian's "friction-free marketplace"? Or the populist's hoe-down? The Web is too many things to too many people to pass away gently; it will have to die an awful lot of deaths before it stops twitching and clicking.

Scott Rosenberg
Salon

The Net is "like" a newspaper, a magazine, a TV, a telephone, a superhighway, a library or a frontier, but it is none of these. The metaphor soup beloved of mainstream journalists only hides the truth that the Net is something new and unique whose essential nature is still unfolding.

Scott Rosenberg
Salon