The mass marketing model is dead. Word-of-mouth marketing is the future.
James Stengel
Procter & Gamble
Are her lessons to be very cheap or very expensive? Those are the two baits I know of.
George Eiot
Daniel Deronda
Marketers are playing with fire by ambushing people at every turn. The more varied the places in which their ads appear, the more diverse the human situations in which they’ll be received. A result may turn out to be anger, not a sale.
Walter Kirn
The New York Times
Interruption or disruption as the fundamental premise of marketing no longer works. You have to create content that's interesting, useful or entertaining enough to invite the consumer.
Jeff Hicks
Crispin Porter + Bogusky
People have an innate urge to connect to other people.
I know that half of my advertising is wasted, I just don’t know which half.
John Wanamaker
In this country there is a universal third person, the man we all want to be. Advertising has discovered this man. It uses him to express the possibilities open to the consumer. To consume in America is not to buy; it is to dream. Advertising is the suggestion that the dream of entering the third person singular might possibly be fulfilled.
With one million .com domains, a Web site can get lost. Advertising and marketing are essential.
The average American thinks he isn't.
Anonymous
Since the consumer is now in control (i.e., armed with TIVO's, iPods, Blackberries, spam filters, broadband connections and an endless array of delete buttons), marketers must find new ways to break through the clutter and get their messages across..
Marketing is becoming
an integrated part of the whole organization, rather than a specific function.
