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Most e-commerce players in the United States are so caught up in their battle for eyeballs and traction that they haven't even begun to think about the global market, let alone about actually launching a global operation.
Sawhney and Mandal
46% of all orders to U.S. Web sites placed by people living outside the U.S. go unfilled due to process failures.
Consumer e-commerce will likely be a poor cousin to B-to-B e-commerce globally... Some of the most attractive opportunities in globalization lie in the need for infrastructure.
Kim Cross
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