Treat your customers like they own you, because they do.
The Web makes the case for branding more directly than any packaged good or consumer product ever could. Here's what the Web says: Anyone can have a Web site... So how do you know which sites are worth visiting, which sites to bookmark, which sites are worth going back more than once? The answer: Branding.
Tom Peters
Fast
Company
The Internet is giving rise to a whole new class of brands that have successfully crossed the 50-million 'mega-brand' threshold ... The last time we saw the creation of a whole new mega-brand category was with personal computers and software.
Opinion Research Corporation International
I find it ironic that, once the "technological revolution" was clearly under way, all the doomsayers were predicting the end of brands as we know them. They've turned out to be right in one respect — "as we know them." What we're seeing instead is the rebirth of brands that mean more to the consumer, because now — thanks to these new technologies and their ability to personalize communication — brand and consumer can be closer.
Philip Geier
CEO, Interpublic
