In this country there is a universal third person, the man we all want to be. Advertising has discovered this man. It uses him to express the possibilities open to the consumer. To consume in America is not to buy; it is to dream. Advertising is the suggestion that the dream of entering the third person singular might possibly be fulfilled.
With one million .com domains, a Web site can get lost. Advertising and marketing are essential.
The average American thinks he isn't.
Anonymous
Marketing is becoming an integrated part of the whole organization, rather than a specific function.
